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5 Celebrities Who You Didn’t Know Were Investing in Crypto
Investing 101
Jun 20, 2024

5 Celebrities Who You Didn’t Know Were Investing in Crypto

At a first glance, investing in crypto appears to have very much been dominated by institutional and crypto-native retail investors, which would make a lot of sense seeing how the industry is STILL very much in its infancy. 

Yet those who frequent Crypto Twitter will be fully aware that a fair few celebrities have been jumping on the crypto band-waggon, including the likes of Elon Musk, Tom Brady, Soulja Boy and Snoop Dogg; to name a few. But these are just the usual suspects, and not groundbreaking news in any way. 

But what if we were to tell you that there are more celebrity crypto investors than you think?

This article will shine light on 5 celebrity crypto investors that will come as a surprise to most people, and who will leave you thinking how many more are out there.

Let's get right into it!

5 Little-Known Celebrity Crypto Investors

Below is a list of 5 well-known celebrities, who ironically, are also little-known crypto investors.

1) Mel B (Melanie Brown)

The first on our list is Mel B, who is best known for being one of the Spice Girls (Scary Spice), and arguably the first well-known celebrity to have invested in crypto.

Mel B's involvement in crypto came long before it was trendy, and in 2013 she became the first major artist to accept Bitcoin as a form of payment for her single "For Once In My Life". This was facilitated by Bitcoin mining firm CloudHashing, and showcased Mel B's early adopter mentality, as very few people at the time saw the value Bitcoin could obtain. 

However, her pioneering crypto stance has been largely overshadowed by her music career and personal life, which often grab headlines. Coupled with the general lack of mainstream media coverage of early crypto adopters, Mel B is more under the radar compared to other celebs who've entered the space more recently. 

2) Guy Oseary

Second on our list is Guy Oseary, who is a household name in the entertainment industry; having managed Madonna, U2, and the Red Hot Chili Peppers. His involvement in the crypto however, is less publicised.

Oseary is a founding partner at Sound Ventures, which is a venture capital firm that has invested in (and exited) powerhouse companies, including Uber, Duolingo and Robinhood to name a few. Through Sound Ventures, Oseary has invested in numerous crypto-related companies since 2013, and this includes the likes of OpenSea, Yuga Labs and MoonPay.

Oseary's involvement in crypto remains relatively unknown due to the nature of his primary career, but it can also be argued that his incognito profile is also due to personal preference. 

3) Reese Witherspoon 

Known primarily for her jovial acting roles, Reese Witherspoon's involvement in the crypto world might also come as a surprise to many.

Through her media company, Hello Sunshine, she has been quietly investing in various crypto startups; notably an NFT startup called "World of Women". She also publicly revealed in 2021 that she had made her first Ethereum purchase, which is clear evidence of her growing interest in crypto.

In terms of why she has gone under the radar somewhat, this is partly due to the nature of her company's investments, which are often focused on female-led and diverse businesses, with crypto being just one aspect of their portfolio. 

4) Nas 

A hip-hop legend, Nas makes this list due to his entrepreneurial activities within the crypto space, which have received significantly less publicity compared to his music career.

Through his venture capital firm (which he co-founded in 2014) QueensBridge Venture Partners, Nas has quietly invested in numerous tech startups, including several notable players in crypto, including Coinbase; one of the world's largest cryptocurrency exchanges.

Nas's involvement in crypto has remained somewhat under the radar due to his primary focus on his music career. But like Oseary, his investment activities through QueensBridge could be intentionally obscure.  

5) The Chainsmokers (Alex Pall and Drew Taggart)

Last on our list are Alex Pall and Drew Taggart of The Chainsmokers, who are a well-known electronic music duo who have landed chart-topping hits.

Both members have been quietly making waves in the crypto world through their venture capital firm, Mantis VC. Founded in 2020, Mantis VC focuses on investing in early-stage companies in various sectors, including crypto, blockchain, and Web3 technologies. Notable investments include SlingShot, HXRO and Figment. 

Their investment activities are perhaps not widely publicised simply due to the fact that not many people know that Mantis VC is run by the members of The Chainsmokers. But make no mistake, their crypto involvement is deep, and given their impressive ROI to date, it will only continue to get deeper. 

What Can Be Taken From This List?

Besides being intended as an interesting read, the aim of this article was to also highlight one thing — that crypto has a diverse appeal across various sectors and professions. 

As can be seen, each celebrity's unique entry into the crypto space (whether through early adoption, venture capital, or personal investment) highlights mainstream acceptance and curiosity about this exciting industry. What's more, their involvement not only brings additional legitimacy to the crypto market, but also signals a growing integration of digital assets into more traditional investment portfolios. 

Therefore, the increasing number of celebrity crypto investors is helping to normalise crypto investing, and we are all for it!

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